CHRC’s Gear Shoppe is supplied by Good Toy Print Lab, a small silkscreen start-up in a rural garage in New Jersey.
Our proprietor, Stephanie and her boyfriend, Alex have been the designers and creators of CHRC gear since 2014. Much like their own Brooklyn Romance (Steph and Alex worked together at adjacent farm stands at Grand Army Plaza Farmer’s Market… she used to give him free bread to flirt with him), the relationship that CHRC has with Good Toy is a special one that feeds on mutual love of running and the creative spirit.
Good Toy started when some friends decided to turn their hobby around to make cash and escape the boredom of post-college lethargy.
And the name? Alex and his friends were drunk in a bar talking about Furbies with an Irishman. Thus the birth of “good toy”!
This year Good Toy expanded to become a cross hybrid of a silkscreen studio, printing lab, and collaborative creative space for artists in their local community with plans to be a “full service” creative agency. Steph and Alex provide graphic design consultation, custom graphic and manual design for logos and marketing, & silkscreen printing for media and apparel.
They’ve expanded to start doing more artistic paper prints and wedding invitation suites, now working on starting up lessons, hosting classes for silkscreen workshops, and utilizing their studio for a gallery space to host events and other creative workshops.
When Alex and Stephanie met, she says “we clicked immediately as creative partners, and began collaborating on unique, original, quirky and bold hand-made prints.” Their creative process is special, not only due to their deep friendship and bond, but also because they work together on every design or product that Good Toy puts out; listening to Steely Dan and drinking craft beer in the studio all day to fuel their creativity.
Stephanie is a long-time member of CHRC, a runner that loves speed and hard work. The ‘re-birth’ of CHRC (c. 2014) and her relationship with Alex happened to coincide. As she describes it: “It was a happy accident of reciprocity- Good Toy needed to be revamped desperately, and CHRC needed a logo and some gear. CHRC was our very first ‘client’! The rest is in the gear shoppe!”
Learn more about Good Toy and their services: Email Goodtoyprintlab@gmail.com, or contact them directly via phone or Facebook message (Stephanie Butikis/Good Toy Print Lab).